Author: [Institutional Affiliation] Date: April 17, 2026 Abstract In the landscape of Chinese digital media, Bilibili has emerged as an unlikely repository for architectural education. This paper investigates the phenomenon of “Architecture 101”—a colloquial term referring to beginner-oriented architectural content on Bilibili, distinct from the 2012 Korean film of the same name. Through qualitative analysis of top-ranked videos, bullet-screen (danmu) interactions, and user comments, this study argues that Bilibili has democratized architectural pedagogy by merging technical instruction (SketchUp, Rhino, hand-rendering) with romanticized lifestyle narratives. The platform transforms architecture from a professional discipline into an aspirational aesthetic accessible to non-students. Findings reveal three core content clusters: software tutorials (utilitarian), design theory (intellectual), and “architect vlogs” (affective). The bullet-screen culture facilitates real-time peer critique and emotional reinforcement, creating a quasi-studio environment. Ultimately, “Architecture 101 on Bilibili” functions as both a preparatory school for prospective majors and a therapeutic escape for those enchanted by spatial creativity.
Bilibili, architectural education, digital pedagogy, bullet-screen culture, Gen Z, informal learning 1. Introduction Architecture education has traditionally been confined to the design studio—a space of physical models, pin-up critiques, and tacit knowledge transmission. However, the rise of vertical video-sharing platforms has disrupted this model. In China, Bilibili (B站), a platform originally catering to anime, comics, and games (ACG) subcultures, has evolved into a comprehensive learning hub. By 2025, Bilibili reported over 100 million daily active users, with “knowledge” and “skill-sharing” becoming its fastest-growing categories. architecture 101 bilibili
For formal education, Bilibili acts as a . Many architecture students report using Bilibili before enrolling to “test their interest.” Some professors now assign Bilibili tutorials for software training, freeing studio time for conceptual work. However, there is concern that Bilibili’s algorithmic preference for fast, beautiful, emotionally resonant content de-emphasizes the slow, frustrating, non-photogenic aspects of real architectural practice (e.g., code research, budget negotiation). 6. Conclusion “Architecture 101” on Bilibili is not a coherent course but an emergent genre. It combines software pragmatism, design theory, and affective vlogging—all filtered through bullet-screen interactivity and the romantic shadow of a Korean film. For millions of Chinese youth, Bilibili provides a first encounter with architectural thinking, free from tuition or portfolio requirements. While it cannot replace the accredited studio, it successfully expands the public imagination of what architecture is and who can learn it. For millions of Chinese youth