, you are the first in the market and can simply state the benefit ("Loses weight!"). Fifth Stage
They know they have a problem but don’t know a solution exists. Solution Aware: They know solutions exist, but don’t know about Product Aware: They know your product but aren’t convinced yet. Most Aware: They are ready to buy; they just need a reason to act now.
, the market is cynical and saturated. Here, Schwartz argues you must move away from the product entirely and focus on the identification
, you are the first in the market and can simply state the benefit ("Loses weight!"). Fifth Stage
They know they have a problem but don’t know a solution exists. Solution Aware: They know solutions exist, but don’t know about Product Aware: They know your product but aren’t convinced yet. Most Aware: They are ready to buy; they just need a reason to act now.
, the market is cynical and saturated. Here, Schwartz argues you must move away from the product entirely and focus on the identification
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