The Representation of Women in Indonesian Media: A Critical Analysis of the Portrayal of "Tante Cantik" in Popular Culture

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The findings of this study suggest that the portrayal of "Tante Cantik" in Indonesian media reinforces patriarchal values and stereotypes. The analysis revealed that "Tante Cantik" is often depicted as an object of desire, with an emphasis on physical appearance and seductive behavior. The language and imagery used to describe "Tante Cantik" are often sexualized and objectifying, perpetuating negative stereotypes about women.

The representation of women in media has been a topic of interest for scholars and researchers in various fields. In Indonesia, the media landscape is rapidly growing, with the rise of social media, television, and online content. However, there is a concern that the portrayal of women in Indonesian media perpetuates negative stereotypes and reinforces patriarchal values.