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The rise of platform-based adult content creation has redefined notions of celebrity, intimacy, and labor. This paper analyzes the career of “Sweetie Fox,” a prominent creator on OnlyFans, focusing on how her social media strategies (Instagram, TikTok, X/Twitter) function as a dual-purpose engine: funneling subscribers to a paid, exclusive space while maintaining a public-facing, “sweet” persona that mitigates social stigma. Drawing on theories of parasocial relationships, platform affordances, and boundary work, this paper argues that Sweetie Fox’s success lies in the strategic disjuncture between her accessible social media presence and her paid, adult content. The study concludes that creators like Sweetie Fox are pioneering a new form of “soft-core funnel” entrepreneurship, where algorithmic literacy and emotional branding are as critical as the explicit content itself.

This paper asks: How does Sweetie Fox use “sweet” social media content to construct a viable, lucrative career on OnlyFans, and what tensions emerge between accessibility and exclusivity? OnlyFans 2023 Sweetie Fox Sweet Brunette Big Ti...

Sweetie Fox exemplifies the —someone who does not produce porn then market it, but rather builds a brand around a curated, sweet personality that occasionally unlocks explicit material. This reverses the traditional marketing funnel: trust and likability come first, nudity is the final conversion tool. The rise of platform-based adult content creation has