To Influence A... | Pre-suasion- A Revolutionary Way

It will have happened before you spoke a word.

The question "Are you helpful?" didn't contain the request. It contained the pre-suasion . It shifted the homeowner’s self-image from "random citizen" to "helper." When the request came, it didn't feel like a transaction; it felt like an obligation to their newly activated identity. Cialdini identifies three primary "attentional magnets" that can be used to pre-suade an audience: Pre-Suasion- A Revolutionary Way to Influence a...

During this window, a skilled communicator can channel attention toward a specific goal. Change what people focus on before your pitch, and you change what they think of during your pitch. It will have happened before you spoke a word

We are drawn to things that feel easy, fast, and efficient. In one study, participants who first read a description of a product (a sofa) in a blurry, hard-to-read font were less likely to buy it than those who read it in a clear, easy-to-read font —even though the text was identical. The feeling of difficulty transferred to the product. To pre-suade for action, make the preparation feel effortless. We are drawn to things that feel easy, fast, and efficient