Project - The Classic

There is a fine line between nostalgia and necessity. We often look back because we are afraid to move forward. But every once in a while, we look back because what we left behind was actually better .

Do we paint it showroom fresh? Or do we keep the scratch on the left rear quarter panel where the original owner bumped a parking garage in 1974? Project The Classic

Stay tuned for the start-up video next week. Bring headphones. There is a fine line between nostalgia and necessity

That is the ethos behind .

We wanted to remind ourselves that driving (or wearing, or listening) used to be a ritual. It used to require effort. You had to warm up the engine. You had to know the shift points. You had to listen for the rattle. Do we paint it showroom fresh

In a world of instant gratification, The Verdict We are three weeks away from turning the key on the final prototype. The welding is done, the leather is stitched, and the fuel injectors are primed.

But for the team in this garage, Project The Classic is about feeling .