
[Your Name / Institutional Affiliation]
The Scandal Maker: Architect of Outrage in the Post-Truth Media Ecology Scandal Maker
This paper introduces and theorizes the concept of the Scandal Maker — distinct from the scandalous figure or the muckraking journalist. The Scandal Maker is an agent who deliberately engineers, amplifies, or fabricates controversies to achieve political, economic, or social influence. Drawing on case studies from digital media, celebrity culture, and political communication, this paper argues that the Scandal Maker thrives in attention economies where virality precedes veracity. We examine the mechanisms of scandal construction, the ethical implications of manufactured outrage, and the erosion of public trust as a byproduct. Ultimately, the Scandal Maker is not a deviation from modern media logic but its logical endpoint. [Your Name / Institutional Affiliation] The Scandal Maker: