In the modern entertainment landscape, "popular" is synonymous with "franchise." The major studios no longer simply produce movies or shows; they engineer interconnected universes designed to dominate global attention for decades.
The Franchise Factory: How Major Studios Dominate Popular Entertainment
Popular entertainment is no longer about a single great story. It is about reliable IP (intellectual property). Whether it's a Marvel movie, a Bridgerton season, or a John Wick sequel, the winning formula is familiar characters + high production value + global streaming reach. The studio that manages its franchises best—not the one with the most original ideas—wins the era.
